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My Resume

Education

1984-1988

School Of Visual Arts
New York, NY

Graduated with a Bachelor's Degree of Fine Arts – GPA 3.0 – Media Arts Major, with focus on Advertising Art Direction, Graphic Design and Copywriting. Course of study included foundations in all aspects of fine arts, commercial arts and liberal arts.

Experience

2012-2025

Creative Marketing Director

I DJ NOW, Inc.
Ronkonkoma, NY

National authorized retailer of professional DJ equipment, audio gear, stage gear, lighting and atmospheric effects. 

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 • Implemented new internal systems procedures which helped increase annual revenue
   from $2 million to $16 million in less than 5 years.

• Increased Instagram followers from2,000 to 30,000 in under 2 years.

• Managed staff of four production artists.
• Responsible for all 360 creative marketing campaigns.•Coordinated co-op initiatives
   with manufacturers.

• Created content for all social media.•Designed promotions to increase market share.

• Worked directly with sales teams and principals.•Established brand guidelines for
   all messaging.

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2008-2012

Self Employed Creative Director
and Production Artist

Creative Saint LLC.

Valley Stream, NY

Clients Included: Young & Rubicam, Leviton Manufacturing, M&R Management, Optimum Solutions Corp.,GMLV Group, Kainos Partners LLC., and The EGC Group.

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• Produced and supervised printing of Leviton’s largest product catalog in 100-year history
(880 pages).

• Developed award-winning branding and web marketing for Kainos Partners, a division of
  Dunkin’ Brands.

2001-2008

Creative Dir. / Director of
Creative Services

Harrison Leifer DiMarco, Inc.

Rockville Centre, NY

Clients Included: Harvey Electronics, Albanese development Corp., Fougera Pharmaceutical, Sandoz Pharmaceutical, Genesis Networks, Island Harvest, Meadow Ridge Capital, Medical Action Industries and Riverhead Building Supply.

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 • Developed award-winning campaigns forHarvey Home Entertainment which increased
    sales from $4-$50 million within 18 months.

• Expanded agency’s capabilities by establishing new vendor relationships.

1999-2001

Senior Art Director Production Avrett Free Ginsberg
New York, NY

Clients Included: ABC Sports, Alberto V05, Dewar’s, Enterprise Rent-A-Car,
Liz Claiborne Fragrances, Lorillard Tobacco Corp., NAVA Financial, NAYA Water
and Ralston-Purina.
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• Lead Designer for all direct mail, outdoor and retail P.O.S. material

   for Lorillard Tobacco - $30 million.

• Worked closely with senior management on New Business Development presentations.

1996-1998

Art Director

MARKE Communications
New York, NY

Clients Included: IBM, Talbot’s, Chadwick’s of Boston, Gump’s Home Designs, Macy’s Direct, NBC and UNICEF.​

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• Produced the five consecutive most successful consumer catalogs, in the seven-year
   history of IBM Desktop Software.
• Worked directly with client representatives from Chadwick’s, Talbot’s, Gump’s,
   and UNICEF.

1994-1996

Art Director

Macnamara Stewart Saperstein
New York, NY

Clients Included: Palmer’s Skin Care, Regency Cruises and Travelers Financial Group.​

 

• Introduced and maintained agency’s internal network of Five digital workstations.

• Managed all aspects of print and web front-end design for assignments.

1992-1994

Jr. Art Director

Campbell Mithun Esty
New York, NY

Clients Included: Minolta, NY Metropolitan Opera, Texaco, Thrifty Rent-A-Car and Wittnauer Watch Corp.​

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• Increased studio revenue by 300% in 12 months, by implementing tracking system for all
   services rendered by production artists.

• Developed a National Advertising Resource Kit for Thrifty Car Rental franchise owners,
   which included original art and branding guidelines.

1988-1991

Production Studio Artist

Backer Spielvogel Bates
New York, NY

Clients Included: Avis, British Airways, Campbell’s Soup, Dole, Fisher-Price, Hyundai,
JP Morgan, M&M Mars, Miller Brewing, Phillips Magnavox, Philip Morris, Prudential, Wendy’s and Xerox.

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• Worked closely with senior management, developing Print, Broadcast and Collateral
   material for clients.

Skills

Branding / Corporate ID

Broadcast (TV / Radio)

Catalog Production

Collateral Material

Content Creation 

Digital / Social Media

Direct Mail

E-Commerce

Email Marketing

Event Production

Outdoor / Large Format

Print Production

Packaging

Point Of Sale

Pre-Press

Trade Show Vehicle Design

Video Production / Edit

Web / UX Design 

Applications

Adobe Creative Cloud

Asana

Canva

Captions
Creati
Edits

Figma

HubSpot

Klaviyo

Magento

Monday.com

Microsoft Office
SCRL

WIX.com

WordPress 

Services

Services

Art Direction

Copywriting

Graphic Design

Marketing

Project Management

Social Media

Video Production
Video Editing

Web Development

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