My Resume
Education
1984-1988
School Of Visual Arts
New York, NY
Graduated Bachelor Degree of Fine Arts – Media Arts Major, with focus on Advertising Art Direction, Graphic Design and Copywriting. Course of study included foundations in all aspects of fine arts, commercial arts and liberal arts.
Experience
2012-2025
Creative Marketing Director
I DJ NOW, Inc.
Ronkonkoma, NY
National retailer of professional DJ equipment, audio gear, stage gear, lighting and atmospheric effects.
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• Managed staff of four production artists.
• Responsible for all marketing campaigns.
• Coordinated co-op initiatives with manufacturers.
• Created content for all social media.
• Increased Instagram followers from 2K - 30K over 12 months.
• Designed promotions to increase market share.
• Worked directly with sales teams and principals.
• Established brand guidelines for all messaging.
• Established new vendor relations which helped to increase annual revenue from $2million - $16million over 5 years.
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2008-2012
Self Employed Creative Director
and Production Artist
Creative Saint LLC.
Valley Stream, NY
Clients Included: Young & Rubicam, Leviton Manufacturing, M&R Management, Optimum Solutions Corp.,GMLV Group, Kainos Partners LLC., and The EGC Group.
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• Produced and supervised printing of Leviton’s largest product catalog in 100-year history
(880 pages).
• Developed award-winning branding and web marketing for Kainos Partners, a division of
Dunkin’ Brands.
2001-2008
Creative Dir. / Director of Creative Services
Harrison Leifer DiMarco, Inc.
Rockville Centre, NY
Clients Included: Harvey Electronics, Albanese development Corp., Fougera Pharmaceutical, Sandoz Pharmaceutical, Genesis Networks, Island Harvest, Meadow Ridge Capital, Medical Action Industries and Riverhead Building Supply.
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• Developed award-winning campaigns for Harvey Electronics which increased revenue from $14-$50 million within 18 months.
• Expanded agency’s capabilities by establishing new vendor relationships.
• Managed staff of six artists.
• Maintained production schedules and budgets.
• Represented creative department in all client presentations and vendor sessions.
1999-2001
Senior Art Director Production Avrett Free Ginsberg
New York, NY
Clients Included: ABC Sports, Alberto V05, Dewar’s, Enterprise Rent-A-Car, Liz Claiborne Fragrances, Lorillard Tobacco Corp., NAVA Financial, NAYA Water and Ralston-Purina.​
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• Designer for all direct mail, outdoor and retail P.O.S. material for Lorillard Tobacco.
• Worked closely with senior management on New Business Development presentations.
1996-1998
Art Director
MARKE Communications
New York, NY
Clients Included: IBM, Talbot’s, Chadwick’s of Boston, Gump’s Home Designs, Macy’s Direct, NBC and UNICEF.​
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• Consecutively produced the Five most successful consumer catalogs, in the seven-year history of IBM Desktop Software.
• Worked directly with client representatives from Chadwick’s, Talbot’s, Gump’s, and UNICEF.
1994-1996
Art Director
Macnamara Stewart Saperstein
New York, NY
Clients Included: Palmer’s Skin Care, Regency Cruises and Travelers Financial Group.​
• Introduced and maintained agency’s internal network of Five digital workstations.
• Managed all aspects of print and web front-end design for assignments.
1992-1994
Jr. Art Director
Campbell Mithun Esty
New York, NY
Clients Included: Minolta, NY Metropolitan Opera, Texaco, Thrifty Rent-A-Car and Wittnauer Watch Corp.​
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• Increased studio revenue by 300% in 12 months, by implementing tracking system for all services rendered by production artists.
• Developed a National Advertising Resource Kit for Thrifty Car Rental franchise owners, which included original art and branding guidelines.
1988-1991
Production Studio Artist
Backer Spielvogel Bates
New York, NY
Clients Included: Avis, British Airways, Campbell’s Soup, Dole, Fisher-Price, Hyundai, JP Morgan, M&M Mars, Miller Brewing, Phillips Magnavox, Philip Morris, Prudential, Wendy’s and Xerox.
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• Worked closely with senior management, developing Print, Broadcast and Collateral material for clients.