NAVA Investments

When NAVA (National Association of Variable Annuities) presented the benefits of variable annuity plans to potential investors, the classic tale of the tortoise and the hare seemed the perfect metaphor. By merging the two camps of slow and steady growth through low-risk investments, with the speed of fast growth through calculated bold moves, an unique hybrid was created and "Earnie" the tortoise-shelled bunny became an iconic symbol for the phrase "Make your money grow faster and last longer", followed by the tagline "Retire On Your Terms".