Harvey Electronics

In 2001, Harvey electronics was facing bankruptcy. The 75-year old distributor of high end home electronics was in danger of permanently closing its business. After conducting an in-depth competitive analysis, I personally recommended repositioning Harvey as a custom installation expert and authoritative informational resource of the newly-emerging flatscreen TV technology. Within 18 months time, this campaign featuring luxurious room designs and the seamless integration of sleek components into everyday lifestyles, helped to increase annual sales from $4million to $18million. It took National retailers such as Best Buy two years to catch up to Harvey, eventually launching their own custom installation campaigns, which closely resembled the scenarios presented by Harvey since 2002.

WINNER: 2003 BOLI Award for Best Print Campaign by the Long Island Advertising Club
NOMINATED: 2003 BOLI Award Campaign of the Year by the Long Island Advertising Club