Thrifty Car Rental

Thrifty Car Rental boosted its brand recognition when the company launched the campaign, "Historically Known For Low Rates". Campaign mascot, Lenny the caveman became history's first customer, along with appearances from Cleopatra, several thousand years B.C. The campaign timed perfectly with the launch of the Flintstones Live Action movie, and helped bring brand presence to this smaller entity, and put Thrifty Car Rental into the top 5 car rental companies, nationwide.